Our Services
Digital Marketing
We offer a full range of digital services fully tailored to fit your needs. Get your brand in front of the people that matter.
Want to Drive More Traffic To Your Business?
You’ve got your business set up but you aren’t sure how to draw in those customers. Sometimes you aren’t even really sure where to look.
So where do you turn? What do you do? How do you get people to notice you in a sea of abysmally overwhelming digital overload? In an ever-crowding space, the truth is that it’s becoming increasingly difficult to get noticed. It’s become a monumental undertaking to drive traffic to any website simply because there is just so much noise.
To rise above that noise, you need to understand some basic principles. This isn’t just about implementing the latest secret for driving traffic or hacking your way to the top of Google’s search results pages. No. This is about instituting tried-and-true methods that the biggest online marketers use to create authority and drive traffic over time.
Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
Our branding and marketing strategy involves a ground breaking set of actions that enables a company to be more than just the sum of its parts.
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What is Social Branding in Business?
A brand strategy tailored to deliver a transparent foundation in the social platform upon which business is built and expressed (about its values, characteristics, and attributes) in blend with a marketing strategy to connect with potential leads and customers worldwide.
Social media has always been the most challenging platform that paves the way for reaching prospects and customers across the globe. With your presence in Social Media, you gain complete authority & recognition over your digital business and achieve access to diverse potential resources. Eventually, cultivating fortunes is inevitable if your presence turns heads and grabs the attention of eyes.
Remember: Brand success depends on the strong marriage of brand strategy and marketing strategy.
- We analyze your business and choose which Social Media Network has more authority on your niche.
- Once after careful research and observation, we initiate branding by setting up profiles that speaks of your organizational values, characteristics, and attributes.
- Facebook: A pool of diversified users that helps your branding campaign if narrowed to your niche. We create and customize your Facebook profile and fan page with personalized graphics that turns heads.
- Twitter: An instant information sharing and retrieving network that helps you distribute content. We create and customize your Twitter profile with tailored background graphics for optimum brand visibility.
- Pinterest: A gallery of artwork where you can portray your imagery data to gain global attraction. We create and customize your Pinterest profile with interesting graphics and verify your account to last longer.
- LinkedIn: With 30 million businesses running LinkedIn accounts, it’s perhaps unsurprising to see it is the most popular social media channels with Fortune 500 companies.
- We design impressive high-quality graphics that portrays your brand message and effective call-to-actions with the Magneto Effect to grab attention.
- We create content for bios and other descriptions with well-researched keywords/hashtags for optimal visibility.
- We as well do Social Media Optimization (SMO) with the primary objective in empowering the complete presence of your business in social space.
- After successful Brand Strategy, we tailor and recommend a successful Social Media Marketing Strategy to achieve the ultimate goal of your business
Social Media Management
Our social media management experts promote your business in a way that attracts new clients and builds loyalty with your current base.
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Develop Brand Awareness (Followers)
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement)
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic & Conversions)
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
When managing your business’ social media accounts, you should not put all your eggs in one basket. Yes, they are all social media platforms, but they are different in their own way. Just like businesses in the same industry, each of these social media networks have their own strengths and features that can be useful to your business. That’s why it’s crucial for you to have an effective SMM promotion strategy on more than one platform.
But wouldn’t that be time consuming? If you do it yourself, yes it can consume your time and resources. But the good news is that, you don’t have to do it yourself. We can help you with our social media promotion packages.
Our social media promotion service has a proven track record of helping businesses achieve their goals in social media marketing. Whether you’re aiming to grow your audience, get more leads or increase your ROI – On Brand Marketing is here to help.
Audience Analytics
Analyze the data signals across all your consumer attributes and learn the who, what, why, where and how to optimize your marketing.
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Which Types Of Visitors Are Converting?
Which Is The Most Successful Marketing Campaign/Channel?
Not Sure? Setting Up Google Analytics With The Right Configuration Will Shed More Light To The Above And Thus Improve Conversions.
Integrating Google Analytics on a website sounds simple as adding a piece of tracking code to your pages. But to get realistic actionable insights, it has to be configured with Goals, Funnels, Ecommerce Tracking and Dashboards. On Brand’s Google Analytics Certified Experts will understand your business and take care of the process.
Setting Up Goals
Our analytic experts will analyze your website and have a detailed discussion to understand your business goals. We identify the desired actions and value of those actions performed by a visitor. The list of Goals depends on the nature of the business which may include the following
- Membership SignUp
- Contact Form
- Request Quote
- Newsletter Signup
- Social Media Likes/Shares
- Watching a Video
- Placing an order
Ecommerce Tracking & Funnel Setup
Ecommerce tracking in Google Analytics is an extremely powerful reporting tool that not only gets you information about the purchased products but provides you with actionable insights on how to increase your sales.
A goal funnel gives a clear visualization on the different steps a visitor needs to experience in order to achieve a specific goal. The actual procedure being structured by the goal funnel helps to identify the strong and weak areas where a visitor performs the desired action. This helps you to determine if the user is dropping on the way to your desired action on your site which can be fixed to boost your conversion rate and revenue.
Search Engine Optimization
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A 360 degree integrated marketing approach to maximize visibility, traffic, sales, leads and conversions. Full service online marketing involves business analysis, SEO, PPC, FB & Social Advertisements, Display Ads, Social Media, PR & Analytics. We analyze the business objectives and decide which combination of services will bring in the right audience and conversions. The integrated marketing campaign is closely monitored for goal conversions, sales, leads etc. and fine-tuned for best results based on the findings. All our strategies strictly adhere to search engine standards assuring your business is growing in safe hands.
Ground Work
- Analyze and understand business objectives
- Target Customers & Locations
- Research Online Competition
- Audit Web Master Tools and Fix issues if any
- Audit Website
- Audit Inbound & Outbound Links
- Responsive Check
On Page SEO
- WMT (sitemaps, 404, 301, robots.txt etc.) optimization
- Keyword Optimization
- Conversion Optimization
- Responsive Design
- Page Speed Improvements
- Meta Content Optimization
- Content, Header Tag Optimization
- Image & Multimedia Optimization
- Structured Data Implementation
- Canonical optimization
Off Page SEO
- Content Marketing
- Video Marketing
- Hyper Local Citations
- Document Marketing
- Infographic Marketing
- PR Marketing
Copywriting & Strategy
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With Google’s regained focus on content, only a resourceful content on your website can help achieve higher rankings. Google had always emphasized on quality backlinks as a major factor of their algorithms but recently they announced ‘Content is the King’ and content is the deciding factor for rankings. Quality content now stands tall in the hundreds of changes this tech Giant makes in their ranking algorithms. The trend of ‘Content is King’ is expected to be the same in the upcoming years too. Businesses that tend to convey information in the form of survey, research reports, industry insights and statistics are more likely to face the often-changing algorithms and stay connected with their customers.
The more authentic content the website has, the larger is its opportunities to get ranked in search results. Also, more is the chances for the content to get shared through social networks adding to the visibility of the website. By getting existing customers and potential customers subscribed to those premium contents in the form of email newsletters, businesses can develop a favoring relationship with the valuable audience.
Our content creation service is all about creating and organizing a strong content management system for business websites which we offer in 2 ways – Monthly and Bi-Monthly. We create quality content in the form of blogs, news articles, quotographics and more, and get them posted in websites. If the current site doesn’t have a content management system, we’ll create and customize the content management system to match the website.
Features
- Quality content in the form of statistics, industry trends, industry news, etc
- Posting content with related images and videos embedded in the right places
- Establishing links to the appropriate sections of the website
- Sharing with social media
Workshops & Training
We can work with your in house staff and train them to use relevant methods and teach them strategies needed to generate that ROI.
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Website Development
We create professional and vibrant web pages that match your brand making sure every design and element looks great on desktop or mobile.
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Custom WordPress Development
Get Creative, pixel perfect wordpress themes to match any Industry of your choice. Our custom wordpress theme development is built to last with easy upgrades, clean coding, right documentation, CSS-Xhtml 5 compatible with the latest version and 100% RESPONSIVE. It comes with a wide range of features at NO Extra Cost. Managing content, plugins and multimedia on our custom built site is very simple and easy. WordPress themes are built for flexibility, scalability and ease to handle.
Premium WordPress Theme Integration & Customization
For those who prefer to have a premium theme installed, we do the integration, customization and make it 100% responsive and cross platform compatible. This is best suited for clients looking for a quick turnaround time and save money.
We have created hundreds of custom WordPress sites for our clients and are aware of what you expect as a Digital Marketing agency – Reliable, Confidential, High Quality, Timely Delivery and most Importantly the GREAT RATES.
Why On Brand Digital Marketing As Your Partner
- WordPress Expert Teams for Design, Implementation, Customization & QC
- Dedicated Managers to supervise and co-ordinate throughout the process between you and our team, ensuring quality and timely delivery.
- 5+ Years in Service
- Member – NASSCOM
- ISO Certified
- NO HIDDEN COSTS OR UNPLEASANT SURPRISES
- Excellent Support
WordPress Standards With On Brand
- Latest Stable Version of WordPress
- No Clutter, No Nonsense clear CSS files with detailed comments and documentation
- No Index – No follow Until the Project Goes Live
- Search Engine Friendly code
- Cross Browser Compatible for Chrome 40+, Safari 7+, IE9+, Firefox 31+,Opera
- Bread Crumbs
- Contact Form
- Social Media Sharing
- Google Analytics Integration
- XML Sitemap Generation & Submission
- Webmaster Tools Optimization
- Image alt Tag Optimization
- H1 tag Optimization
- URL Optimization
- Canonical Optimization
- Robots.txt Optimization
- 404 Optimization
- Outbound Links Optimization
- Page speed Optimization
- HTML Schema Implementation
Email Marketing
We will build a targeted list, optimize for highest open & click-through rates & automate lead nurturing to ensure you’ve got a customer for life.
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Our agency’s email marketing services help you speed up your sales cycle. The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, our agency will send emails that motivate people to buy your products and services. Our email marketing agency will craft engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel.
Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our agency’s email marketing services:
- 9 billion people use email applications
- 91% of consumers check their email on a daily basis
- 86% of consumers would like to receive promotional emails from companies they do business with
- 1/3 of consumers have purchased products and services from emails
- For every $1 spent in email marketing, the average return on investment is $44.
The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.